portfolio
Nell Mae
ABOUT
ME
NELL SOMERFORD
Auckland, New Zealand, b. somewhere between a studio and a Shopify dashboard, thinking like a marketer and designing like an artist
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MEDIUM
Fine Arts degree, fashion retail, and over two years running a brand's entire digital presence
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DIMENSIONS
Variable. Works across brand, content, e-commerce and design, often in the same afternoon
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ARTIST'S STATEMENT
Nell trained as a multimedia artist at Elam and ended up running the marketing and e-commerce output of a New Zealand fashion brand. Turns out the two aren't so different. Both are about getting someone to stop, look closer and feel something. One just happens to end in a gallery, and the other at the checkout.
CURATOR'S NOTES
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Brand: kept Tuesday Label's look and voice consistent everywhere it showed up, from the Instagram grid to the website homepage
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Content: planned, shot, edited and scheduled social content around collection drops, campaigns and key fashion moments
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Email: designed and wrote two to three EDMs a week in Klaviyo, updating the flows and reported on what worked
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E-commerce: designed and ran the Shopify store end to end, working with developers on SEO and conversion
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Design: lookbooks, press kits, posters, packaging and print collateral across the Adobe Creative Suite
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Retail & Sales: regularly doubled and tripled daily sales targets, and still styles a campaign the way she'd style a customer
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PROVENANCE
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Bachelor of Fine Arts, Elam School of Fine Arts
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Retail & Operations Assistant, Tuesday Label, 2023
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Digital Marketing & E-commerce Manager, Tuesday Label, 2024 to 2026
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Recently back from travelling, ready for the next project
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CONDITION REPORT
Excellent. Self-directed, picks things up fast, equally good alone or in a team. Happiest with several projects on the go.
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AVAILABLE FOR ACQUISITION
Enquiries welcome at nellmaesomerford@gmail.com
Bachelor of Fine Arts Degree
Elam, Auckland University
2021 - 2023
TUESDAY LABEL
Digital Marketing & E-commerce Manager
Apr 2024 - June 2026
EXPERIENCE:
TUESDAY LABEL
Retail & Operations Assistant + Social Media Support
Nov 2023 - Apr 2024
ST CUTHBERTS COLLEGE
Casual Administrative Assistant
Oct 2020 - Mar 2024
MAHSA LABEL
Production Assistant & Quality Control
Nov 2021 - June 2022
BDG ARCHITECTS
Casual Administrative Assistant
Dec 2016 - Jan 2020
EXPERTISE:
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Creative content creation & execution
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Marketing activity/social media strategy & planning
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visual storytelling and aesthetic direction
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Digital marketing channel management
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Email marketing & copywriting
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Graphic and digital design
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Strong styling, visual merchandising and sales ability
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Brand collaboration and influencer management
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Promotional print collateral creation
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Visual design skills across typography, layout, colour & composition
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Press release & brand media kit development & distribution
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Strong retouching, photo & video editing skills
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Asset management organisation
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Low fi phone and high quality digital camera photography & videography
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Data driven & report building
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E-commerce management & web design
EQUIPMENT:
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​social media: Instagram, Facebook, Tik Tok & LinkedIn
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Meta Business Suite
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Adobe Creative Suite: InDesign, Illustrator, Photoshop, After Effects, Media Encoder
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CapCut & Instagram Edits
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Canva
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Klaviyo
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Shopify & WIX
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Ai tools
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Animation & motion graphics
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​Studio lighting & equipment
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Full NZ drivers license
